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Pick Your Audience

Pick Your Audience

Whether I am editing or writing for a client, one of the first questions I ask is “okay, who is your audience.” And sometimes, this is the first time a client has stopped to think about it. When you are posting on social media, sending an email, writing an article for...
Parts of Speech: Woman or Female

Parts of Speech: Woman or Female

Our words matter. Grammar rules can help us communicate clearly. When we misspeak or break one of those grammar rules, our message can become muddy resulting in confusing our audience or worse, offending them. And beyond our immediate message, misusing words in our...
What are you Reading?

What are you Reading?

I have always loved to read. Except for a short period of time after grad school, I read every day. I am happy to sit down with fiction or nonfiction, although my favorite genre is definitely cozy mystery. And while I would love to read for hours at a time, I am...
Parts of Speech: A Series

Parts of Speech: A Series

If you were public school educated in the United States, you likely remember time spent learning how to diagram a sentence. While many people did not enjoy the tedium, it’s actually a useful tool when writing. If our job as communicators is to connect with our...
Writing From an Outline

Writing From an Outline

While stream of consciousness writing can work in some formats (hello Kurt Vonnegut), it doesn’t fit every circumstance. For most business and marketing communications, thoughts need to be presented in a concise form and flowing logically from one to the next. A basic...
Five Keys to a Good Blog Post

Five Keys to a Good Blog Post

I know. No one really says the word blog much anymore, do they? I was told last year it was a dated term. Best to replace with “article” or “post” or “resource.” Some of my favorite blog spaces have disappeared, replaced with Instagram stories and posts and dare I...